100 kilograms of live moss were shaped into graphic elements that symbolize Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting, and then installed consecutively on a 5x9m OOH, thus gradually forming a shape of a bottle and delivering the message.
This professional campaign titled 'Nature' was published in Bulgaria in April, 2012. It was created for the brand: Beck's, by ad agency: Lowe. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Lowe Swing Communications, Sofia, Bulgaria
Creative Director: Emanuela Chahinian
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov
Media: GreenGraffiti / Metropolis Outdoor Media Group