The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days.
If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood.
This professional campaign titled 'National Days' was published in France in May, 2021. It was created for the brand: French Red Cross, by ad agency: Babel. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by COMMUNICATION & PR: MAUD PAGET of BABEL.
Advertising Agency: BABEL, Paris, France
Sound Production: Octopus
Creative Director: Jean-laurent Py
Art Director: Sebastien Lafaye
Copywriter: Charles-henry Joyaut
Director: Original Kids
Head Of Tv: Jeanne Halfon
Dop: Patrick Duroux
Tv Producer: Oriana Berzig