Description
In Argentina, your last name could become a ticket to The Cup
Naranja X and Mercado McCann campaign links fans’ last names to The Cup squad and a chance to travel.
As Argentina waits for one of the most anticipated moments in its sports calendar –the announcement of the national team roster for The Cup- leading local fintech Naranja X is turning that cultural ritual into a marketing platform.
The campaign, created by Mercado McCann, plays on a simple but emotionally loaded idea: what if your last name could get you to The Cup?
Argentines who share a last name with one of the selected players can enter for a chance to be one of 11 winners who will travel.
This professional campaign titled 'Call-Ups' was published in Argentina in April, 2026. It was created for the brand: Naranja X, by ad agency: Mercado McCann. This campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
CREDITS
Campaign Title: “Naranja X´s Call-Ups”
Country: Argentina
Agency: MERCADO MCCANN
CCO: Nicolás Massimino
Managing Director: Agustín Coste
Chief Creative Directors: Cristian Tarzi, Manuel Scher
Head of Art: Antonella Fossati
Creative Director: Santiago Albé
Creative Team: Lara Paganini, Maylen Moumtzian
Group Account Director: Leila Concistre
Account Director: Mercedes Parise
Head of Production: Agustín Borgognoni
Producer: Carolina García Dias
Digital Director: Tico Molina
CLIENT: NARANJA X
Lucila Castellani, Ángeles González Lobo, Diego Martínez, Celeste Soria, Dana Roldan, Natalia Ruiz, Julieta López, Victoria Santos, Silvana Jachevasky.
PRODUCTION COMPANY: PRIMO CONTENT
Directors: Watta Fernández, Ramiro Nobrega
Executive Producers: Soledad Pérez Veiga, Tomás Medero
Line Producer: Tomás Medero
Head of Production Technology: Zacarías de la Cruz Rios
Production Coordinator: Violeta Mauri
Assistant Director: Francisco Schroeder
Production Assistants: Loli Mansilla, Gastón Lentini
Head of Locations: Diego Igartua
Location Assistant: Silvia Ferry
Directors of Photography: Manuel Bullrich, Santiago Guzmán
Gaffer: Agustín Rocca
Key Grip: Néstor Paradiso
Production Designer: Vera Arrico
Set Decorator: Marisa Rosa
Costume Designer: Mercedes Gallego
Sound: Pablo Bustamente
Hair & Makeup: Fabiana Molina
Casting: Casting Club
Music: Bamba Music
Post-Production Coordinators: Sebastián López, Juliana Sánchez
Editor: Felix Soifer
Color: Alejandro Armaleo
AI Artist: Francisco Schroeder
