Penguin Random House

Name Changer

Agency: BAR Ogilvy


Nobody ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world’s most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.

“A name change designed to change mentalities” is the motto of this project, which is also rallying people to change their last name on social media.

BAR Ogilvy itself changed their name to BAR Fairfield, adopting David Ogilvy’s mother´s maiden name, Dorothy Blew Fairfield.

This professional campaign titled 'Name Changer' was published in Portugal in March, 2023. It was created for the brand: Penguin Random House, by ad agency: BAR Ogilvy. This Experiential medium campaign is related to the Other industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Nuno Riça of BAR Ogilvy.


Creative Agency: BAR Ogilvy
Chief Creative Officer: José Bomtempo
Creative Director: João Amaral
Creative Director: Nuno Riça
Art Director: João Amaral
Copywriter: Nuno Riça
Account Director: Matilde Parreira
Web Designer: Frederico Graça
Production Artist: Pedro Santos
Production Artist: Helena Peres
Digital Production Director: Sara Fonseca
Digital Developer: Nuno Quelhas
Digital Developer: Tiago Simões
PR & Influence Director: Marta Moreira
PR & Communication Agency: BCW Portugal
Senior Account Manager: Miguel Satúrio
Agency Producer: Nuno Calado
Production Company: Jungle Corner
Director: Bernardo Malafaya


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