Personalized Plates are all about expressing yourself on a number plate. In this execution, we used the medium to express itself. By removing the usual printed skin, the Adshel bared all and became completely NAKED.
This professional campaign titled 'Naked by day and by night' was published in Australia in October, 2010. It was created for the brand: Personalized Plates Queensland, by ad agency: Sapient Nitro. This Outdoor medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: SapientNitro Brisbane, Queensland, Australia
Creative Directors: Nancy Hartley, James Burchill
Copywriter: Bevan Lewis
Art Director: Ken Roney
Agency Producer: Emma Sparshott
Account manager: Anna Austin