ADVERTISING

The Christina Noble Children's Foundation

Unequal Childhood Paper-Cutting

Agency: Leo Burnett

Description

Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.

This professional campaign titled 'Unequal Childhood Paper-Cutting' was published in China in October, 2010. It was created for the brand: The Christina Noble Children's Foundation, by ad agency: Leo Burnett. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong

Jung von Matt
Personalized Pl...

ADVERTISING

iStock Essentials

Raised helping hands vector icon...

Artist: PeterSnow

iStock Signature

Visitors Contemplating At Ground...

Artist: Terraxplorer

iStock Signature

Father family living in Asia

Artist: yoshiurara

iStock Essentials

World Down syndrome day. Mom and...

Artist: Ekaterina Dorozhkina

iStock Essentials

Young Natterjack toad (Epidalea ...

Artist: Elvira Werkman

iStock Signature

Woman Tennis Player

Artist: fatihhoca

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.