Description
Police To Be MY.AVATAR, is the first perfume also created for the metaverse. Thanks to its P- COIN, indeed, every user can enjoy exclusive experiences: from ad hoc benefits, to personalized discounts in the Police metaverse, to the creation of their own fragrance.
For every world is a 60” multisensory journey into an interconnected future between two worlds: the virtual one of the Metaverse and the real one. In the movie, our main characters - two avatars - are headed to a magical place, where they will meet, being struck by each other thanks to the my.Avatar fragrance. Later, the two will find themselves in the real world, in the form of humans and will recognize each other unexpectedly, again thanks to the My. Avatar fragrance. For him. For her. For every world.
This professional campaign titled 'MY AVATAR' was published in Italy in July, 2024. It was created for the brand: Police, by ad agency: Different. This Film medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted 7 days ago by Executive Creative Director: Giovanni Trabucco of Different.
Credits
Advertising Agency: Different, Milan
CCO: Francesco Guerrera
Executive Creative Director: Giovanni Trabucco
Art Director: Sara Ballarini
Account Director: Anna Baldissera
Account Supervisor: Federica de Paulis
Account Executive: Jacopo Esposito
Content Manager: Laura Doni
Media Director: Fabio Rizzolini
Media Planner: Antonio Vergari
Production Different
Production Director: Giorgia Favaretto
Production Manager: Diego Donetto
Production Assistant: Damiano Ballarin
Director: Mattia Benetti
DOP: Johan Florez
Set Designer: Maurizio Kovacs
Stylist: Veronica Bergamini
Make Up artist: Giorgia Bedin
Location manager: Roberto Siboni
Aerial shots: ActionDrone
Colorist: Daniel Pallucca
Photographer/retoucher: Thomas Lavezzari
3D/VFX: Customix
