Midea Taqeef

Winter Essentials

Agency: CrazyTown


During Iraqi winters, air conditioners aren't commonly used, with people typically turning to traditional heating methods instead. Recognizing this seasonal shift, we saw an opportunity to leverage Midea AC's impressive heating technology by integrating it with essential winter element of Iraqi houses.

Our thinking led to a creative concept: weaving the product seamlessly into the fabric of winter essentials. Drawing inspiration from the ubiquitous presence of rugs in Iraqi households during colder months, we devised a digital campaign strategy that beautifully melded tradition with innovation.

In our vision, modern rugs took center stage, each intricately designed to echo the aesthetic of Midea's AC units. These rugs not only served as cozy additions to homes but also acted as visual ambassadors, seamlessly connecting the warmth of traditional comfort with the cutting-edge technology of Midea's heating solutions.

This professional campaign titled 'Winter Essentials' was published in Iraq in January, 2023. It was created for the brands: Midea and Taqeef, by ad agency: CrazyTown. This Design and Digital media campaign is related to the Electronic Devices industry and contains 4 media assets. It was submitted 3 months ago by Creative Director: Mohammad Samarraie of CrazyTown.


Agency Managing Director: Suhail Hussein
Account Manager: Ali Mazi
Account Executive
Creative Director: Mohammad Samarraie
Art Director/Designer: Ahmed Shwqy


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