Description
For this year’s Stampede, McDonald’s Canada is lighting up the town with an eye-catching series of hand-painted murals as a tribute to Canadian agriculture, and to celebrate the nearly 50,000 farmers and ranchers who make its menu possible.
The striking out-of-home campaign features a series of paintings by artist Jess Franks. These pieces add a twist to the classic Western film trope of riding into the sunset, by showing ranchers heading towards the glow of McDonald’s iconic golden arches against the Calgary landscape.
This professional campaign titled 'Mural activation for Calgary Stampede' was published in Canada in July, 2024. It was created for the brand: McDonald's, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Daphné Cousineau of Cossette.
Credits
Art Director: Shona Massey
Copywriters: Geordie Wilson, Alex Bonder
Associate Creative Director: Mike Pal
Creative Directors: John Osborne, Michael Mayes, Amy O'Neil, Mike Johnson
Account Executive: Victoria Overes
Group Business Director: Kim Hestbak
Producer: Paula Gill
Studio Artist: Connie Fu
VP, General Manager: Robyn Smith
Illustrator: Jess Franks
Media: OMD
