Elloween

This Halloween, MINI is dressing up in the scariest costume it could think of: a Waymo.

“Nothing is scarier than ghosting on driving. In a world moving towards driverless cars, MINI is using its iconic humor to show that driving a MINI yourself is way more fun than getting chauffeured by a ghost,” said Kate Alini, head of marketing, product, and strategy at Mini USA.

As part of a stunt created, MINI will reveal this year’s Halloween costume with digital OOH and wild postings in SF, Atlanta, and LA – all the cities where Waymos are in full force. Plus, even cheekier social posts on @MINIUSA. GS&P is even taking it a step further with a trick that is a treat. Because what’s the point of dressing up for Halloween without a party to show it off? A ghost car MINI will haunt the streets of LA on Halloween, winning every costume contest in one fell swoop. Further proving that even dressed up as a Waymo, it's way more fun to drive a MINI.