Description
This month, Perfect Bar teamed up with Jason Mraz to debut a new limited-edition flavor, Chocolate Mrazberry. The delicious new bar blends freshly ground peanut butter, cashew butter, cocoa, and the Mrazberry – a new “fruit” that’s part raspberry, part strawberry, part blueberry, and a whole lot of musical magic.
To celebrate the launch, Jason Mraz and Perfect Bar also rolled out a high-spirited acoustic reimagining of Jason’s iconic hit "I’m Yours", paired with a brand-new music video.
Beyond the flavor, every bite of Chocolate Mrazberry Perfect Bar supports the Jason Mraz Foundation, a 501(c)(3) nonprofit dedicated to inclusive arts education, equality, and food security that has been driving positive change since 2011.
This professional campaign titled 'Mrazberry ' was published on February 12, 2025. It was created for the brand: Perfect Bar, by ad agencies: Current Global, Razorfish, and The Community. This Integrated medium campaign is related to the Food and Music industries and contains 2 media assets. It was submitted 5 months ago.
Credits
the community
Global CCO, Founder: Joaquin Molla
Chief Creative Officer, NY: Peter Alsante
Creative Director, Art: Gabriel Gama
Creative Director, Copy: Guilherme Grossi
Associate Creative Director, Art: Emily Lahourcade
Associate Creative Director, Copy: Heather Baldock
Junior Art Director: Carly Taylor
Junior Copywriter: Lucie Desvallees
President, US: Marci Miller
SVP, Account Lead: Keith Jackson
Senior Account Director: Gala Moyal
Account Supervisor: Jesse Cirillo
Senior Account Executive: Izzy Feanny
Strategy Director: Claudia Preston
Senior Strategist: Avdhi Bhalglat
Business Affairs: Daphne Papadopulos
EVP, Head of Integrated Production: Laurie Malaga
Senior Producer: Tegan Mahford
SVP, Head of Communications: Kara Stockton
Studio Designer: Miguel Leon
Proofreading: Ursula Muro
PR Agency: Current Global
Executive Vice President, CX: Shannon McGovern
Senior Vice President, Integrated Media: Chelsea Michael
Account Director, CX: Jamie Mandel
Account Director, CX: Maggie Mead
Associate, Influence: Kelsey McCullough
Senior Associate, Media Relations: Ben Owings
Social Agency: Razorfish
GVP, Social Content and Engagement Strategy: Matt Heindl
Senior Program Manager: Eve Mendoza
Social Content and Engagement Strategist: Annie Maroko
Social Analyst: Beyza Sema Koc
Media Agency: Vayner
Director, Media Planning: Tara Mirabelli
Associate Director, Buying: Andrew Ziplow
Associate Director, Planning: Ashley Park
Senior Analyst: Daniel Escobar
Analyst: Melody Moy
Associate: Dominic Leazer
Influencer Agency: Village Marketing
Director: Randi McLain
Associate Director: Gwen Kimmelman
Senior Manager: Kate Cole
Senior Manager Dani VanDeWalle
Manager: Kayla Kornitsky
Manager: Lauren Nowakoski
Manager: Sammi Blankstein
Production Company: Hummingbird
Director: Wes Armstrong
Managing Partner / Executive Producer: Olivia Berlin
Director of Sales / Executive Producer: Becky Jungmann
Line Producer: Michael Broccolo
Editorial
Editor: Camila Muhafr
Music
Artist: Jason Mraz
Song: I’m Yours (Mrazberry Version)
Photographer / Illustrator
Photographer: Gustavo Pereyra
