Bear Approved

Let’s face it, there’s no shortage of tasty meal options on the grocery store shelf. Tuna this, salmon that. So how do you communicate the delicious taste of Gold Seal’s innovative line up of ready-to-eat salmon bowls? You use a bear, naturally.

The stars of this campaign are quite literally the biggest salmon lovers on earth; bears. Since it’s not very practical (or safe) to use actual bears, we worked with a local puppet maker to create a bespoke bear paw. Then, in all print, digital and video assets, we had our furry paw hungrily reach toward an open bowl, yearning for a taste of this exciting new product. Together with the bright, bold, brand colours, our paw added a surprising amount of personality and left potential customers with little doubt that these ready-made salmon products were 100% bear approved.