Description
Perfect Bar recently announced its latest ‘Perfect Impostor’ campaign to help overwhelmed shoppers simplify grocery store navigation when trying to find the perfect foods. The brand created a look alike protein bar, complete with its own GPS, to guide shoppers to where the freshest products live – the fridge. Plus, the brand is also giving shoppers a chance to try the product for free by texting FRIDGE to 83715 to receive a Perfect Bar for free, while supplies last.
To further bring this to life, the brand partnered with reality star Chelsea Blackwell, who famously went viral for her celebrity look alike comparison, to show shoppers how to spot the freshest products amongst the imposters.
As seen in Perfect Bar’s latest creative video, shoppers interacted with the look alike protein bar, they were hilariously redirected to the fridge with a real-life GPS navigation reminding them not to fall for “dupes” in the snack aisle.
This professional campaign titled 'Perfect Impostor ' was published on June 11, 2024. It was created for the brand: Perfect Bar, by ad agency: The Community. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 11 months ago.
