Pringles® is once again bringing the flavor and fun on America's most hyped gameday with its irresistibly delicious crisps, iconic mustached character and the release of its seventh consecutive Big Game ad spot, "Mr. P". From pet faces and latte foam to classic boardgame characters and football stars, fans have long spotted "the Pringles guy" (aka Mr. P) in the world around them, with over 30,000 posting their findings to social media1. Inspired by these snacking sightings, Pringles is proving that Mr. P isn't just found on its classic cans, he can be seen in the most unexpected places and faces – including Hollywood 'stache sensation Chris Pratt.
Following the unveil of Pringles' social teaser, fans flooded social media speculating whose iconic mustache would grace the brand's Big Game commercial. All of our Chris-ps were revealed once a source very close to Pratt tipped off the press: bestselling author and advocate, Katherine Schwarzenegger Pratt confirmed her husband as the man behind the 'stache on Instagram.
The spot shows fans what happens when megastar actor and producer, Chris Pratt, notices a similarity between himself and his favorite flavor icon, Mr. P. Just like his fans, once he sees the unCANny resemblance, he can't unsee it. It isn't until Pratt is offered the movie role of a lifetime — starring as Mr. P — that he realizes the mustached character truly is everywhere, even in himself.
"Pringles has always been one of my go-to favorite snacks, especially the Salt & Vinegar flavor," said Pratt. "When Pringles asked me to join them in bringing the story of seeing Mr. P to life, I was honored and immediately began growing out my strikingly-similar mustache to get into character. Once fans see the ad, they'll see Mr. P everywhere, just like I do."
"In our first Big Game appearance as Kellanova, we're celebrating how our fans have organically been spotting and sharing Mr. P in the wild for years," said Lyndsay Rogers, Kellanova's U.S. Salty Snacks Vice President and General Manager. "Pringles' 'Mr. P' puts the spotlight on our beloved global snacking icon with the help of a Hollywood icon, Chris Pratt."
The :30 second spot — brought to life by Grey New York – will air during the first quarter and be supported with a fully integrated campaign including PR, digital, retail marketing, influence and social media.
This professional campaign titled 'Mr P' was published in United States in February, 2024. It was created for the brand: Pringles, by ad agency: Grey New York. This Film medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 27 days ago.