We Are As We Are

Agency: Kreativna Dvojica


Fitshaker is an online fitness for women who want to work out in the comfort of their own home. Most of these women are embarrassed to go to a public gym because they have extra curls and are ashamed.

In the commercial, we try to boost their confidence by showing real and happy Fitshaker users with all their imperfections. The difference is that the real Fitshaker users gain more confidence in their own abilities through exercise. It's not always about losing weight and having a slim figure. It's about feeling better about life and pushing your own limits.

This professional campaign titled 'We Are As We Are' was published in Czechia and Slovakia in January, 2024. It was created for the brand: Fitshaker, by ad agency: Kreativna Dvojica. This Film medium campaign is related to the Fitness industry and contains 1 media asset. It was submitted 2 months ago by Michal Hornicky of Kreativna Dvojica.


Advertising Agency: Kreatívna Dvojica, Bratislava, Slovakia
Production Company: Laurinc Studio, Bratislava, Slovakia
Sound Production Company: Lososound, Bratislava, Slovakia
Creative Director: Iva Hornická Pacoňová, Michal Hornický
Copywriter: Soňa Čásárová, Iva Hornická Pacoňová
Art Director: Michal Hornický
Film Director: Daniel Laurinc
Producer: Jaro Schnierer
DOP: Majo Žilinčan
Edit and postpro: Erik Oslanec
MUAH: Dagmar Pálková, Monika Ulrichova
Set Design: Zuzana Hudáková
Sound Designer: Erik Horák


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