Agency: bone


Dutch Internet & TV provider XS4ALL launches 'MovieMatch', an online game that’s all about movie knowledge. In MovieMatch dozens of famous movie scenes are reenacted by the company’s own employees. The contrast of ‘everyday’ employees trying to give Oscar worthy performances, ensures a hilarious game experience. The essence of MovieMatch is that we all remember numerous movie scenes. Who hasn’t shouted ‘Run, Forrest! Run!’ at some point in life? The remembrance of famous scenes fits perfectly with XS4ALL’s newest offer: Buy an XS4ALL Internet and TV package and watch 100 on demand movies for € 0,-. In other words: 100 potentially new classics.

This professional campaign titled 'MovieMatch' was published in Netherlands in February, 2013. It was created for the brand: XS4ALL, by ad agency: bone. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 11 years ago.


The game can be played at: (in dutch)
Advertising Agency: bone, Utrecht, The Netherlands
Creative Director: Rogier Beerends
Art Director: Michael Kouwenhoven
Copywriter: Dimitri Hubregtse
Director: Tom Rijpert
Production: MediaMonks

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