The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.
This professional campaign titled 'Tree Ring' was published in United States in January, 2013. It was created for the brand: Pixels Not Paper, by ad agency: Pumped. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Pumped, Inc, Miami, USA
Creative Director / Art Director: Carlos Peña
Copywriter: Jef Loeb
Graphic Designer: Cyn Lagos