Description
Standard Chartered's new global brand campaign turns the precision and preparation behind Formula 1® into a metaphor for how the bank helps clients move ahead, set in a cinematic F1® world created with AI.
The film was produced by Stink Shanghai with Misideal, the London-based AI-native film studio, which led the AI production. Directed by Tino and Misideal partner Marcello Costa, the film was generated entirely with AI, with post-production limited to clean-up and colour grading.
This professional campaign titled 'Move Ahead' was published in Multinational Worldwide in September, 2026. It was created for the brands: Standard Chartered and Standard Chartered Bank, by ad agencies: LEO Singapore, Misideal, and Stink China. This Film medium campaign is related to the Finance industry and contains 5 media assets. It was submitted about 1 hour ago by Communications Lead and Executive Producer: Leticia Xavier of Misideal.
Credits
Credits
Brand: Standard Chartered
Global Co-Heads, Corporate Affairs, Brand & Marketing: Sarah Hagan and Eva Ang
Managing Director, Global Head of Brand and Insights: Philip Taylor
Managing Director, Global Head of Brand Partnerships and Sponsorships: Erica Kerner
Head, Global Brand Marketing: Shiv Taneja
Executive Director Brand Partnerships & Sponsorships: Zoe Chilton
Director, Global Brand Marketing: Amelia Tan
Manager, Global Brand Marketing: Chloe Chua
Associate Director, Global Brand Design: Dennis Goh
Production Company: Stink Shanghai, Misideal
MD / Executive Producer: Sally Shi (Stink), Guy Furher (Misideal)
Producer: Mengchen Jiang
Directors: Tino (Stink); Marcello Costa (Misideal)
AI Artist: Alfredo Silva
AI Key Visuals: MAGU
AI Assistant: Lucas Sarcinelli
Post-Production: G.O.A.T
Executive Producer: Guy Furher (Misideal); Chye Yee Chow (Stink)
Colourist: Joseph Tsang
VFX Supervisors: Frankie Zhang; Joseph Tsang
Compositor: Kiki Lem
Music Composer: Mateo Yaya
Sound Designer : Nicolas Villanueva
Audio Post: FVSE
Agency: LEO Singapore
Group Executive Creative Director: Asheen Naidu
Creative Directors: Liam Annis; Julian Gutierrez
Senior Art Director: Alex Litovka
Head of Integrated Creative & Production Services: Bettina Feng
Head of Design: Khoon Kiat Liong
Senior Integrated Producer: Joanne Lee
Global Client Lead: Rosalind Lee
Business Director: Allison Tang
Project Director: Madonna Koh
Associate Account Director: Kinzah Iqbal
Senior Account Manager: Pixie Gan
Project Manager: Maisarah Sairon
Head of Planning, Regional Clients: Arielle Brustein
Group Planning Director: Valerie Wang
Media Partner: dentsu
Client President, Global Media Lead: Sumeet Parab
Senior Client Partner: Sarah Illingworth
Client Director: Jovi Lim
Client Manager: Jun Wei Tan
Senior Client Manager: Sheena Salarda
