This print ad was run in press in November in South Africa. It is an adaptation of the iconic South African “BMW Mouse” TV commercial originally created for power steering. The concept revolves around linking past innovations with present ones (on-board internet) by replacing the live mouse with a digital version. See link of original: http://www.youtube.com/watch?v=Qf0jvHfTODw
This professional campaign titled 'Mouse digital' was published in South Africa in November, 2010. It was created for the brand: BMW, by ad agency: Ireland / Davenport. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Jaco Van Eck