Agency: Global Interactive


It's February, it's summer, it's vacations and in Chile everyone enjoys it. And all you can do is capture in billions of digital photographs that reveal the lives of people in social networks. Motorola is witnessing this scenario. KNOW THE VALUE OF EACH OF THOSE PHOTOGRAPHS. That's why it changes the way to buy smartphones with the most sophisticated cameras on the market the MotoX4 and MotoG5 Plus. Motorola presents: PHOTOCOINS The first photo - currency to buy smart phones. We created a website where users can transform their photos into Photocoins to be able to buy their smartphone in the first auction of the brand.

This professional campaign titled 'Photocoins' was published in Chile in February, 2018. It was created for the brand: Motorola, by ad agency: Global Interactive. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Global Interactive, Santiago, Chile
Creative General Director: Ingrid Lira
Creative Director: Mauricio Bignami
Head of Art: Álvaro Troncoso
Art Director: Mario Gutierrez
Copywriter: Carlos Lisperguer
Accounts Director: Valeria Suárez
Accounts: Alfonso Brintrup


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