Motorola Waves Audio


Agency: GCCC


We had the unique honor of creating an ad for the unraveling of Motorola Edge. They teamed up with Waves, integrating the most potent stereo speakers into a smartphone. Our aim was to encapsulate the essence of the technology without revealing the device itself. We opted for an invisible sound experience via colorful waveforms generating an aurora of vivid lights dancing their way through a dark ear-shaped acoustic space.

This professional campaign titled 'Waves' was published in Israel in May, 2020. It was created for the brands: Motorola and Waves Audio, by ad agency: GCCC. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 4 years ago by Liran and Neil of Goldberg Cohen .


Advertising Agency: GCCC, Tel Aviv, Israel

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