ADVERTISING

FightTheStroke

More Than Palsy

Agency: Dude Milano

Description

It is thought that between 17-50 million people globally live with cerebral palsy, it remains an underrepresented and neglected disability - with even major reports unable to confirm the exact numbers. To raise global awareness of the condition and drive donations, FightTheStroke has launched More Than Palsy. The foundation, based in Italy and connected to an international network, promotes the rights of young stroke survivors and people living with cerebral palsy. The campaign highlights the incredible effort required to live with this disability in a world built by non-disabled people.

Launched in advance of World Cerebral Palsy Day on 6 October, More Than Palsy was created by DUDE Milan in collaboration with Scottish actor, playwright and CP advocate Jack Hunter, who is living with cerebral palsy himself. Inspired by Hunter’s slam poem -“You've Got to be Ballsy to have Cerebral Palsy” - the campaign paints an authentic picture of the challenges faced by the cerebral palsy community through their own stories: a stark reminder that life with cerebral palsy is not for the weak - it takes strength to be a disabled person in a non-disabled world. The film also features Mario, the son of the organisation’s founders - Francesca Fedeli and Roberto D'Angelo, who is living with cerebral palsy.

At the heart of the campaign is a two-minute documentary-style film directed by filmmaking collective Broga’s, which features a new version of the slam poem, rewritten by Hunter to expand the story beyond his individual experience and performed in person. Juxtaposing shots from Hunter’s recital with real-life protagonists with cerebral palsy, cast from the network of families supported by FightTheStroke, the film mixes stills and video to powerfully convey the small yet incessant challenges that make up the daily life of a person with cerebral palsy - from the physical frustration at tying one’s shoelaces or trying to use a tampon, to the mental hardship of being bullied by “normies”. It closes with: ‘Do you have the spine to join the fight?’

Raw, powerful and bold, the film aims to both inspire people who have been living with cerebral palsy for years, as well inform future new parents about the existence of this condition and the support that FightTheStroke Foundation can offer.

The full-length version of the campaign film will run on Fight The Stroke’s website (fightthestroke.org/morethanpalsy) as well as across the foundation’s social channels including YouTube, Facebook, Instagram, X, TikTok and LinkedIn. A 30-second version, featuring the dubbed vocals of Italian rapper Moder, will also run on TV in Italy.

FightTheStroke’s founders Francesca Fedeli and Roberto D'Angelo also gave a TED talk in 2013 on the foundation, which can be seen here: https://www.youtube.com/watch?v=GhpFTQfiqCs&t=85s

This professional campaign titled 'More Than Palsy' was published in Spain in October, 2025. It was created for the brand: FightTheStroke, by ad agency: Dude Milano. This Film and Integrated media campaign is related to the Health industry and contains 2 media assets. It was submitted 2 months ago by Brooks: Zoe.

Credits

DUDE MILANO
Chief Creative Officer & Partner - Livio Basoli, Lorenzo Picchiotti
Associate Creative Director - Ilaria Biani, Cecilia Rocchetta
Chief Strategy & Innovation Officer - Lorenzo Foffani
Senior Strategic Planner - Grazia Zucchiatti
Business Director - Elena Panza
Account Manager - Antonia Martone
Account Executive - Maddalena Zoli
Integrated Production Director - Matteo Pecorari
Head of Physical Production - Simone Raddi
Senior Producer - Maria Chiara Muglia
Producer - Irene Taverna, Vincenzo Perrotta
Junior Producer - Gabriele Lippi
Production Coordinator - Francesca Di Donna
Post Production Director - Seba Morando
Post Producer - Silvia Brigoli
Editing - Broga’s
Editing and Motion Design - Alessandro Menotti

PRODUCTION
Director - Broga’s
DOP - Broga’s
1st AD - Broga’s
Electrician - Simone Di Gioia
Set Designer - Amalia Valsecchi
Sound engineer - Massimiliano Santillo
Hair&Make Up - Alice Fantini
Hair&Make Up assistant - Francesca Galantino
SFX Makeup - Victoria Pastore
Color grading - Giorgia Meacci
Soundtrack - Tommaso Porro
Sound Design & Mix - Tommaso Porro
Voice over ita: Moder

CAST
Jack Hunter, Leonardo Benigni, Camilla Nunzi, Anna Filesi, Mario D’Angelo, Fatiha Quaratino, Ilaria Acquilino, Giovanni Ricciardi

EXTRAS
Martina Montina, Donatella Cattaneo, Elodie Bole-Richard, Stefano Alario, Pietro Bozzola, Bianca Bozzola, Francesco Pazzi, Caterina Pazzi, Viola Chiavistelli, Riccardo di Petrillo, Riccardo Bruschi, Liam Pasi, Diego Brancati, Ascanio Mariani, Maddalena Vurchio, Laura Nuvoloni, Mayla Bruzzano, Lisa Cantadori, Monica Mazzotti, Josette Riva, Giorgio Lippi, Noemi Sara Esposito Maiello, Christian Misseri, Giulia Madonna

SPECIAL THANKS TO
Istituto comprensivo IQBAL MASIH
Associazione sportiva dilettantistica La Comune Milano
Corte dei Miracoli Milano
Associazione La Nostra Famiglia Bosisio Parini - Giovanni Barbesino
Rebecca Pesce
Mario Tamburini
Panalight SPA
Moovie Film Service Company

ADVERTISING

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