Description
MORE CHRISTMAS THAN YOU BARGAINED FOR
Cribbs' new Christmas campaign embraces the idea of going big this festive season, with a lighthearted, slightly offbeat twist and the help of the most advanced AI creative tools..
Four years post Covid, and with the gentle easing of austerity and a slow recovery in the economy, there is a growing sense across the UK that this could be the first Christmas in several years where many people feel more encouraged and able to truly get stuck into the festive season.
It was this thought that inspired the idea behind Cribbs’ recent Christmas campaign – 'More Christmas than you bargained for' – a light-hearted, amusing, and slightly offbeat take on the concept of going big for Christmas with your friends and family. The three concepts show oversized items – a giant present being squeezed into a car, an enlarged angel on a tree, and a supersized Christmas pudding on a table setting – all larger than life and made to look mildly ridiculous against their regular settings.
What made this campaign particularly interesting was that each of the three concepts was created using generative AI - briefed and overseen by true's creative team, with production handled by Digital da Vincis.
- Over 1000 images, edits and variations generated with Magnific AI Freepik Midjourney
- 1000+ words used for precise and detailed prompting (4 pages of text)
- Cross-platform formats: Print, Digital, Social
This professional campaign titled 'More Christmas than you bargained for ' was published in United Kingdom in December, 2024. It was created for the brand: Cribbs, by ad agencies: Digital da Vincis and True Digital. This Digital and OOH Outdoor media campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 11 months ago by Creative Director, Founder: Kirill Karnovich-Valua of Digital Da Vincis.
Credits
Advertising Agency: true digital, Bristol, UK
Production Company: Digital Da Vincis, Ljubljana, Slovenia
Brand: Cribbs, Bristol, UK
Creative Director: Nick Horne / true digital
Head of Marketing: Lizzie Taylor / Cribbs
Project Manager: Araminta Bos-Rich / true digital
AI Art Director: Kirill Karnovich-Valua / Digital Da Vincis
