Description
The fear of a lack of snow has made many Danes hesitant to book costly ski holidays to Austria.
To counter this, Højmark Rejser – a Danish travel agency specializing in ski holidays to Austria, is launching "Snowfall Savings"—a DOOH campaign that turns real-time snowfall in Austria into savings in Denmark.
Digital billboards across Denmark are synced with a weather app, ensuring that whenever real-time snowfall is detected in Austria, offers for ski holidays instantly appear on the billboards.
This professional campaign titled 'Snowfall Savings' was published in Denmark in January, 2025. It was created for the brand: Højmark Rejser, by ad agency: Newfinal. This OOH Outdoor medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 1 month ago by Art Director: August Laustsen.
Credits
Executive Creative Director: Lasse Vintersbølle
Managing Director: Søren Brix
Senior Creative: August Laustsen
Account Manager: Sophie Haumann
Creative: Mats Eiersø
CMO: Jesper Merrild