Description
There’s a classic scene in horror movies: a monster is coming, someone rushes to shut the door and wedges a chair under the handle to keep it out. It’s a simple yet iconic moment when an ordinary chair becomes the last line of defense against danger.
This Halloween, Ziyaz gives this classic horror trope an unexpected twist: if a chair can stop a monster from getting in, maybe the real nightmare isn’t what’s behind the door. It’s being the monster stuck on the other side.
That’s how “MONSTERS HAVE NIGHTMARES TOO” was born. A Halloween print campaign that uses humor and irony to turn a familiar horror movie moment into a memorable brand idea.
Because even monsters have something to fear: a door barricaded with a Ziyaz chair.
This professional campaign titled 'Monster Nightmare' was published in Peru in October, 2026. It was created for the brand: Ziyaz, by ad agency: Mood. This Design, Digital, and Print media campaign is related to the House, Garden and Office Equipment industries and contains 3 media assets. It was submitted about 13 hours ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: ZIYAZ
Agency: Mood Agencia Creativa Digital
Chief Creative Director: Alejandro “Lato” La Torre
Creative Supervisor: Samuel Alemán “Sams”
Head of art Arte: César Wakabayashi “Waka” Art Director: Diego Anderson
Account Supervisor: Lizbeth Gutierrez
Account Executive: Adriana Cespedes
