THE ABANDONED GIFT
Description
A dog may be the perfect gift for a special occasion, but what happens when the excitement fades? 60% of abandoned animals were once given as gifts. Committed to promoting responsible pet ownership, Pro-can set out to raise awareness of an uncomfortable truth: when a dog is given as an object, it risks being treated like one.
For the first time, Pro-can turned donations into a reflection of abandonment through a series of prints featuring dogs hidden among objects destined to be donated. 'The Abandoned Gift' used this unexpected contrast to expose the reality of pet abandonment and encourage people to think twice before giving dogs as a present.
This professional campaign titled 'THE ABANDONED GIFT' was published in Ecuador in October, 2026. It was created for the brand: Pronaca, . This campaign is related to the Food and Pets industries and contains 3 media assets. It was submitted about 15 hours ago.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Ceci Solá
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Marcelo Tamayo
Lead Copywriter: Giannina Gordon
Art Director: Camila Hidalgo
Account Executive: Gabriela Zabala
Pronaca Pet Business Manager: Santiago Consuegra
Pet Brand Manager: Ramiro Serrano
Brand Manager: Karen Amores
