Account Operating Fee is a small amount of money. If you do not control your account carefully, you may not realize it. Therefore we used this insight in our ad. We tried to draw attention to the fee with 3 missing letters and we want people to experience themselves; since they must be careful when reading this copy.
This professional campaign titled 'Missing Letters' was published in Turkey in December, 2012. It was created for the brand: Kuveyt Türk, by ad agency: Gram. This Print medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Gram İstanbul, İstanbul, Turkey
Creative Director: Tarık Akın
Art Director: Ali Harun Sevinç
Copywriters: Eylül Dalgalı, Serhan Özden
Account Executives: Simla Pamuk, Yeliz Tezcan