Kit Kat

Free No-WiFi Zone

Agency: JWT


The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.

This professional campaign titled 'Free No-WiFi Zone' was published in Netherlands in December, 2012. It was created for the brand: Kit Kat, by ad agency: JWT. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt

Kuveyt Türk


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