The Trussell Trust

Misfortune Cookies

Agency: TBWA


Misfortune Cookies. In 2019, food banks provided a record 1.6 million food supplies to people in crisis. We partnered with The Trussell Trust (the UK’s largest food bank charity) and restaurants to deliver special cookies which contained harsh facts about food banks instead of optimistic messages. These were designed to make people text a donation after they'd just finished a delicious meal.

This professional campaign titled 'Misfortune Cookies' was published in United Kingdom in February, 2020. It was created for the brand: The Trussell Trust, by ad agency: TBWA. This Direct medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted almost 4 years ago by Head of Design: Daniel Bickerton of TBWA\MCR.


Advertising Agency: TBWA\MCR, Manchester, United Kingdom of Great Britain and Northern Ireland


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