Lego Misfits is a campaign that champions teens' creativity, voice, and uniqueness. Using defective legos (normally thrown away in factories), we're asking teens to build their vision of the future and convey an impactful message to older generations.
This student campaign titled 'Misfits' was published in Canada in July, 2020. It was created for the brand: Lego, by ad school: Miami Ad School. This Outdoor medium campaign is related to the Toys industry and contains 2 media assets. It was submitted about 2 years ago by Art Director: Ted Pedro of Miami Ad School Toronto.
Advertising School: Miami Ad School, Toronto, Canada
Copywriter: Roselyn Pla
Art Director: Pedro Sacilotto
Art Director: Ted Pedro