Miniature world

Agency: Fama Volat

Introducing: New Generation DAF XDC and XFC


Strong, reliable and built on an award-winning platform, The New Generation DAF XDC and XFC are specifically designed to meet the tough demands of the construction and off-road market. With this video Dutch based agency Fama Volat introduced the New Generation DAF XDC and XFC.

We brought together miniature world, the real world and a child's dream world. In this way, we anticipated the functional and emotional needs of the target group, built on the strong insights of the briefing. Together with Swedish visual artist Sebastian Jern we've created an unique video.

At a time when AI, deepfake and CGI films make viewers/consumers see the unreal as lifelike, Fama Volat shows that real craftsmanship can create the same result.

This professional campaign titled 'Miniature world' was published in Netherlands in June, 2023. It was created for the brand: DAF, by ad agency: Fama Volat. This Digital and Film media campaign is related to the Transport industry and contains 1 media asset. It was submitted 7 months ago.


Advertising Agency: Fama Volat
Production: Sebastian Jern and Thisisus


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