Progressive Insurance

Replay | Game Plans

Agency: Arnold Worldwide


Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on and off the field disputes, but one play no one will challenge is saving money when you bundle home and auto with Progressive.

“Game Plans,” the first :30 to launch, highlights an awkward moment between two neighbors waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbor’s house to watch the game.

Sometimes kids are like human instant replay machines, so when the challenge flag comes out, you know Mom’s in trouble. See what happens when her opinions about the game day guest list get a playback.

This professional campaign titled 'Replay | Game Plans' was published in United States in September, 2023. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains no media assets. It was submitted 7 months ago.


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