Whiskas "MineCat" Case Study Video
Allow Minecraft players to craft Whiskas bowls in-game using the brand's real ingredients, allowing them to personally see the brand's natural bowls.
After crafting the Whiskas bowls, players can then feed them to cats to instantly tame them. Tamed cats will then follow the player around, protect them from monsters, and bring them valuable crafting materials.
Whiskas will place digital billboards in major cities that will track live the number of cats fed in-game and cats fed in the real world.
Description
Problem: In major cities, thousands of stray cats struggle without basic necessities, leaving them vulnerable to early death.
Insight: Gen Z wants to help stray and neglected cats, but they often don’t know how to make a real impact in a way that fits their daily habits.
Solution: Use Whiskas to reach Gen Z where they already are--Minecraft.
This student campaign titled 'MineCat' was published in United States in May, 2026. It was created for the brand: Whiskas, by ad school: S.I. Newhouse School of Public Communications. This Digital, Experiential, and OOH Outdoor media campaign is related to the Gaming and Pets industries and contains 4 media assets. It was submitted about 10 hours ago by Art Director: Delaney Meyers of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Delaney Meyers
Copywriter: Valentina Andrada
Instructor: Mel White
Mentor: Bruce Jacobson
