Description
Insight: People listen to music and adventure outside for the same reason: to escape to new worlds.
Big Idea: Your Music. Anywhere.
Execution:
3 print ads of concert tickets with bands playing in unique, outdoor locations
1 Digital execution. When users scan the bar code of the tickets in the physical ads, they are taken to the concerts page of the JBL website where they can view their favorite artists playing in the strangest of locations, such as Coldplay playing a concert under the swimming pool.
This student campaign titled 'Your Music. Anywhere. ' was published in United States in May, 2026. It was created for the brand: JBL, by ad school: S.I. Newhouse School of Public Communications. This Digital, Integrated, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Music industries and contains 4 media assets. It was submitted about 11 hours ago.
Credits
School: S.I. Newhouse School of Public Communications, Syracuse University, United States of America
Art Director: Charlotte Vorder Bruegge
Copywriter: Charlotte Vorder Bruegge
Instructor: Stephen Lundberg
