The Lagos Advertising and Ideas Festival (LAIF) is a yearly event that celebrates creativity in Nigerian advertising. We were tasked with creating communication materials for this important event. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.
This professional campaign titled 'LAIF Awards 2017' was published in Nigeria in November, 2017. It was created for the brand: Association of Advertising Agencies of Nigeria, by ad agency: 7even Interactive. This Print medium campaign is related to the Professional Services industry and contains 6 media assets. It was submitted over 4 years ago.
Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Ndukwe Onuoha
Art Director: Emeke Ugbaja
Copywriter: Moyosore Aiyekitan
Illustrator: Kimson Osaghae