Description
Embracing the delightful sensation of rich and creamy bubbles melting, the Mind Bubbling campaign centres around the ritual of savouring an AERO Truffle chocolate bar, reminding chocolate lovers that the experience is key to the ultimate indulgence.
The concept behind the campaign was to bring to life the long-standing brand slogan found on AERO’s packaging: “Feel the bubbles melt.” This was achieved by creating a chocolatey universe with a variety of bubbles, each exuding strong and vibrant personalities.
This professional campaign titled 'Mind Bubbling' was published in Canada in February, 2024. It was created for the brands: Aero and Nestlé, by ad agency: Cossette. This 360° medium campaign is related to the Food industry and contains 8 media assets. It was submitted 11 months ago by Daphné Cousineau of Cossette.
Credits
S.V.P. Marketing & Commercialization and Head of the Centre of Marketing Excellence: Tracey Cooke
Marketing Leader: Riona Coller
Senior Marketing Manager: Matthew Knoepfli
Marketing Manager: Fernanda Gianone
Assistant Marketing Manager: Alex Silver
Executive Creative Director: Anne-Claude Chénier
Chief Strategy Officer: Michel-Alex Lessard
VP, Creative Lead: Alexandre Gadoua, Richard Bélanger
Associate Creative Directors: Philippe Brassard
Art Director, Design: David Théroux
Copywriters: Philippe Brassard, Gessica Marcus, Marc-André Vigneault , Mélanie Delisle, Michel Compagna
Senior Strategy Director: Robyn Hutman
Data & insights Strategist: Alexandra Blaison
Account Director: Valérie Roy
Account Executives: Noémie Niang, Claire Robert
Senior Vice President: Alyssa Huggins
Agency Producer: Émilie Meunier (Septième)
Production Company: Soma Pub
Executive Producer: Si mon Corriveau-Gagné
Director: Olivier Labonté-Lemoyne
DOP: Simon-Pierre Gingras
Coordinator: Isabelle Leblanc
Production Designer: Éric Sénécal
Stylist: Marie-Claude Guay
Make up Artist: Ana Maria
Casting: Denise Charest
VFX Company: Rodeo FX
VFX Supervisor : Érik Gagnon/Saul Rodriguez
CG Supervisor : Raul Adrian Baeza
Producer: Marie-Josée Paradis
Coordinator : Emilie Cuendet
Comp artists: Anne Georges, Cesar Mion, Saul Rodriguez
CG artists, Alexandre Delaporte, Eddy Chan
Online: Camille Potvin, Igor Boros
Offline Editor: Jonathan Michaut
Colour Artist: Vicky-Lynn - Étienne Patry
Music Agency: Circonflex
Audio Producer: Josée-Anne Choquette
Sound Engineers: Pascal Desjardins, Craig Murdock
