Mind Blown

Agency: The Escape Pod


Award-winning Chicago-based agency The Escape Pod, launched their Morning Starters “blow your mind with Smithfield® breakfast meats” campaign with a 30sec humorous spot. Part of the ‘For the Love of Meat’ overarching platform, this campaign is focused on supporting the Smithfield® breakfast portfolio. This 360 campaign drives awareness through digital OLV, social, partnerships, influencers, banners, web content and in-store messaging.

Today, the Smithfield® brand stands for craftsmanship, authenticity, and pure passion as they continue to give meat-lovers across the country the deliciousness they crave: their bacon, sausage links, and Anytime Favorites Ham.

“Carrying on from the ‘For Love of Meat’ campaign, the ‘Morning Starters’ strategy fuses shared values between Smithfield and the UML (unapologetic meat lovers), where they all get to celebrate and champion the unapologetic passion and love of meat,” said Michael Merritt, Senior Director of Marketing for Smithfield®. “We believe everything is better with the meats we love. It’s more than just food, it brings us all together where we can celebrate the real moments around the flavors we love.”

This professional campaign titled 'Mind Blown' was published in United States in February, 2023. It was created for the brand: Smithfield, by ad agency: The Escape Pod. This 360° medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Brand credits:
Smithfield Foods
Tim Zimmer - EVP, CMO
Michael Merritt – Sr. Director Marketing
Laura Pall – Sr. Brand Manager
Caitlin Siracusa – Brand Manager

Agency credits:
The Escape Pod:
Holly Willis - Head of Accounts
Tyler Moore - Head of Strategy
Angie Brenner - Account Director
Carolyn Meisles – Account Executive
Austin Arnold - Creative Director
Jimmy Schmidt - Associate Creative Director
Brian James - Production Coordinator

Gravity Well Studio:
Dean Berdusis - Director
Jackie Schroeder - Line Producer
Mark Helenowski - Director of Photography
Christina Zerkis - Food Stylist
Parker Healey - Colorist
Colin Mulhern - Sound Design/Audio Engineer


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