Pollution Capture Pencils

Agencies: Wunderman Thompson India Wunderman Thompson Group


Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean air initiative called ‘Otrivin Pollution Capture Pencils’. The innovative project collects pollution by-products and uses them to make (certified non-toxic) pencils for underprivileged children in Bengaluru, India.

The initiative is driven by the fact that 98% of children in India breathe toxic air, according to research by the World Health Organisation (WHO), not only outdoors, but also in their classrooms - where children spend up to 8 hours a day.

Developed in collaboration with Wunderman Thompson India and Wunderman Thompson Singapore as part of WPP Team GSK/Haleon for the Otrivin Actions to Breathe Cleaner programme, the project has focused on Bengaluru - where inhabitants breathe air that is considerably more polluted than WHO guidelines - and started in three low-income schools in the industrial areas of Peenya, Hegganahalli and Mallasandra, areas with the poorest air quality. Air pollution also impacts neurodevelopment and cognitive ability and can trigger asthma, and childhood cancer.

This professional campaign titled 'Pollution Capture Pencils' was published in India in February, 2023. It was created for the brand: Otrivin, by ad agencies: Wunderman Thompson Group and Wunderman Thompson India. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.


Agency Creative – Wunderman Thompson Global
Bas Korsten, Global Chief Creative Officer, Wunderman Thompson
Daniel Bonner, Global Chief Creative Officer, Wunderman Thompson

Agency Creative – Wunderman Thompson Singapore
Mateusz Mroszczak, Chief Creative Officer, Wunderman Thompson
Jon Loke, Executive Creative Director, Wunderman Thompson
Aarti Nichlani, Creative Director, Wunderman Thompson
Tulika Shanker, Associate Creative Director, Wunderman Thompson
Nuttawee Pisanprechatam, Art Director, Wunderman Thompson

Agency Account Management – Grey London
Hanna Essinger, Global Account Director, WPP/ Grey London

Agency Project Manager – Grey London
Lisa O’Brien, Senior Project Manager

Agency Account Management – Wunderman Thompson Singapore
Jaimesha Patel, Managing Partner, Client Services

Agency Account Management – Wunderman Thompson Delhi, India
Bhavana Dogra, VP & Executive Business Director, Wunderman Thompson
Rahul Singh, AVP & CSD, Wunderman Thompson
Arjun Bhutani, Brand Manager

Agency Production – Wunderman Thompson Singapore
Kimie Ong, Executive Producer

Clients: Otrivin
Farhad Nadeem, Global Marketing & Digital Director, Nasal Health/OTC
Ahsan Malik, Global Marketing Manager

Gautam Dutta, Illustrator

Production House: Tandem Media Pvt Ltd ( India )
Director: Shamik Sen Gupta
Producer: Danny V Lobo
DOP : Yashveer Singh - Yogi
2nd Unit DOP : Nishi Dugar
Project Manager: Santosh Gowda
Editor: Abhilesh Shivalkar
Animation Director: Spectrum Studios
VFX Director : Mukesh Sinha
Colourist : Swapnil Patole

Audio Production:
Composer: Rohit Chaturvedi
Music Producers: Rohit Chaturvedi and Sanoli Chowdhury
Mix and Sound Design: Sanoli Chowdhury
VO: Archita Trisal

Panjurli Labs
Guna Pencils

Sanctus Aquam


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