Have a Change of Heart

Agency: Anomaly


Cheerios has launched a new campaign, “Have a Change of Heart,” today. It brings back beloved Cheerios spokesperson Leslie David Baker. This time, his former co-star and real-life bestie Phyllis Smith joins him to underscore how Cheerios can help you find your “why” for a heart-healthy lifestyle. Developed in partnership with Anomaly, the campaign encourages friends and family everywhere to take a page from Leslie and Phyllis’ book by taking care of their heart health in a way that doesn’t have to feel so serious – over a bowl of Cheerios.

In the central spot, “Genie,” Buzz the Honey Nut Cheerios Bee appears “like a genie” as the pair enjoys eating Honey Nut Cheerios together. Phyllis asks Buzz if he grants wishes, begging to forget the vision of her neighbor in biking shorts. In return, Leslie deadpans: “I don’t think the bee can help you with that.” Meanwhile, in “Friendiversery,” Leslie pulls two boxes of heart-shaped Cheerios out of a bag. Phyllis exclaims, “you remembered!” To which, Leslie states: “Congratu-birthday-friend-aversary.” These spots mark the first of a campaign that will span the entirety of 2023, with Cheerios continuing to roll out new creative that interweaves the same joyful humor between Leslie, Phyllis, and Buzz.

The campaign launches today, February 6th, across broadcast, digital, radio, and social. The year-long rollout of additional work will look to spur conversations around heart health throughout 2023, while the brand brings back its heart-shaped Cheerios for a limited time only from now through March.

This professional campaign titled 'Have a Change of Heart' was published in United States in February, 2023. It was created for the brand: Cheerios, by ad agency: Anomaly. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted 8 months ago.


Agency: Anomaly
PR Agency: Edelman
Media Agency: Group M - Mindshare


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