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Alqueria

Milk Teeth

Agency: Grey

Milk Teeth - Girl

Milk Teeth - Boy

Description

Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.

Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria.

A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need.

As part of this campaign, Alqueria will donate 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO.

This professional campaign titled 'Milk Teeth' was published in Colombia in February, 2023. It was created for the brand: Alqueria, by ad agency: Grey. This Digital, Direct, and Print media campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted over 1 year ago by Senior Copywritwr: Camilo.

Credits

Advertising Agency: GREY Colombia
Chief Creative Officer: Juan José Posada
Chief Executive Officer: Jorge Serrano
Executive Creative Director: Juan Cárdenas
Account Director: Angely Romero
Creative Director: Oscar «Palomo» Muñoz
Copywriter: Camilo Garzón
Art Directors: Charles Andara, Oscar «Palomo» Muñoz
Planner Director: María Fernanda Morales
Account Executive: Natalia Montoya

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