Finding a moment of calm and connecting with nature in a hectic and increasingly digitised world is becoming harder and harder, so European DIY chain HORNBACH has come to the rescue with the ‘Green Hideaway’ - the latest iteration in its WERKSTÜCK series, which aims to make high-end design accessible and more affordable. Based on the classic Swedish chair known as the pinnstol, the ‘Green Hideaway’ is more than a standout piece of self-build furniture that reflects the essence of 2023 - it’s a natural antidote to the pressures of urban life. A slice of woodland within the concrete jungle.
Featuring a natural wooden frame entwined with trailing greenery, the living chair taps into the millennial interiors trend for houseplants, taking it from decorative to a fully immersive, stress-busting experience. The concept was brought together by HORNBACH, its creative agency HeimatTBWA\, and visionary Swedish design duo Front/, known for their clean, Scandinavian design aesthetic that’s heavily inspired by nature. Despite being a designer piece, the ‘Green Hideaway’ can be constructed entirely from materials available in HORNBACH stores, allowing anyone to recreate it with the help of a template and instructions.
This professional campaign titled 'Green Hideaway' was published in Germany and Sweden in March, 2023. It was created for the brand: Hornbach, by ad agency: Front. This Integrated medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 7 months ago.