Description
As Bolivia celebrates National Milk Day, PIL, one of the country’s leading food brands, introduces Pili, its new brand ambassador, with a very special mission: to remind Bolivians of all the goodness milk has to offer.
Under the concept “Milk Has Mooch to Give”, the campaign puts the benefits of milk at the center of the conversation through fun, engaging, and clever communication. As the ultimate expert, Pili shows how incorporating milk into our daily diet can offer much more than we might imagine.
The initiative addresses an important challenge: in Bolivia, milk consumption is less than one glass per person per day, while international organizations encourage dairy consumption as part of a balanced diet, with recommendations varying according to age and nutritional needs.
Created by RockAndRoll, the campaign transforms nutritional information into engaging and memorable messages that connect with children, teenagers, and adults alike. Because once we discover everything milk has to offer, there are mooo-reasons to enjoy it!
This professional campaign titled 'Milk Has Mooch to Give' was published in Bolivia in October, 2026. It was created for the brand: Pil Bolivia, by ad agency: Rock and Roll. This Print medium campaign is related to the Drinks (Non Alcoholic) and Education industries and contains 4 media assets. It was submitted 17 minutes ago.
Credits
Client: Pil Bolivia
CMO: Shadyah Eid
Brand Manager: Paola Ferrufino
Media Manager: Mariela Rivero
Marketing support: Ariana Cosio
Creative Agency: Rock and Roll
Production Company: Ciclope Studio
Art Director: Alfredo Espinoza, Benjamin Pantoja
Copywriter: Gabriel Peralta
Key Acount: Aleida Cervantes
Creative Director: Javier Saravia
Executive Creative Director: Favio Encinas
