Michela, Mike, Paul

Agency: DDB


Music Master, an MP3 download site based in Dubai, launched its services on February 1 with an advertising campaign featuring QR codes. In-mall advertisements depict hundreds of QR codes which consumers will be invited to scan in search of a few that lead to free music downloads. Print ads feature a prominent QR code and give consumers the chance to download free tracks if they link Music Master with their Facebook page.

This professional campaign titled 'Michela, Mike, Paul' was published in United Arab Emirates in February, 2011. It was created for the brand: MusicMaster, by ad agency: DDB. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 11 years ago.


Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Diya Ajit
Senior Copywriter: Camilla McLean
Group Account Director: Edward Harris
Photography: Paul Emous


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