Description
There’s a reason some ideas stick. That’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart: a hint of Valencia orange peel in the brew.
In its latest campaign, Blue Moon unexpectedly leans into that heritage by bringing back its talking orange characters and pairing them with the unmistakable humor of SNL’s Colin Jost.
Created in partnership with Lola USA and Colin Jost’s production company, No Notes, the campaign builds on last year’s momentum, when Colin Jost was introduced as a Blue Moon celebrity partner, boosting growth for the brand.
This year, the goal is to push the brand further into culture with younger audiences through personality-driven, comedic, and culturally attuned work featuring distinctive characters.
A :30 spot, entitled “Father- Son Talk,” sits at the center of the campaign. It opens as a bartender serves Jost a Blue Moon, who points out that the beer is made with Valencia orange peel. The spot then shows two animated oranges: a father and his young son. The son asks his dad, “How was I made?” The father explains to his son that he was conceived in the back of his station wagon. A flashback plays, showing the mother and father oranges kissing in the backseat. Cut back to the bar: Colin Jost is rubbing the two oranges together as if they were kissing. The bartender gives Colin a concerned look, prompting Colin to reassure her, “It’s okay, they’re married.” The spot closes on three Blue Moon beers and the tagline: “Blue Moon, Made Brighter.”
By making the orange not just a garnish but the protagonist, the campaign takes a deliberately unconventional approach, embracing humor that borders on the surreal to break through with Gen Z audiences.
The campaign, live nationally across digital, social, OTT, and supported by additional social assets, marks the latest iteration of Blue Moon’s “Orange & Son” campaign that debuted in 2025.
This professional campaign titled 'Father- Son Talk' was published in United States in June, 2026. It was created for the brand: Blue Moon, by ad agency: Lola USA. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 19 minutes ago.
Credits
AGENCY CREDS:
Global Chief Creative Officer: Chaka Sobhani
Group Creative Director: Katie Bero
Group Creative Director: Brian Culp
Creative Director: Chris Hanrahan
Senior Art Director: Greggy Adriano
Copywriter: Brendan Nicholes
Art Director: Beatrice Ferro
Chief Client Officer: Caroline Jackson
Business Director: Kelly Preston
Business Supervisor: Stephanie Licht
Group Strategy Director: Cassidy Wilber
Strategist: Alexander Ford
PRODUCTION CREDS:
Production: Omnicom Production
Head of Production: Nick Williams
Director of Production: Teri Altman
Producer: Brigid Cooley
Producer: Hannah Hadley
Business Affairs Supervisor: Catalina Santamaria
Production Company: Smuggler
Director: Benji Weinstein
Executive Producer: Drew Santarsiero
Line Producer: Jason Manz
Editorial: MackCut
Executive Producer: Gina Pagano
Editor: Dave Koza
Assistant Editor: Cassi Waciega
VFX: Blacksmith
Executive Producer: Colin Moneymaker
VFX Supervisor: Tuna Unalan
Color: Rare Medium
Lead Colorist: Fergus McCall
Audio: Sound Lounge
Executive Producer: Dana Villareal
Audio Engineer: Tom Jucarone
Production Company: 8th Street Productions
Executive Producer: Steve DeVore
Editorial/Finishing/Color Grade/Audio Mix: Optimus Post
Executive Producer: Joanna Woods
Lead Editor: Tim Cahill
Assistant Editors: Carly Bickett, Helen Diep
Lead Colorist: Paul Galati
Audio Engineer: Zach Scheitlin
VFX: Omnicom Studios
Executive Producer: Brian Creech
Producer: Tommy Lombardi
Creative Technologist Lead: Will Robertson
Audio Record: Sound Lounge
Executive Producer: Dana Villareal
Audio Engineer: Rob Sayers
CLIENT CREDS:
Molson Coors Beverage Company
Chief Marketing Officer North America, Molson Coors: Sofia Colucci
VP Marketing, Above Premium Beers, Molson Coors: Elizabeth Hitch
Senior Director Marketing, Blue Moon: Christopher Steele
Senior Marketing Manager, Blue Moon: Lauren Flicher
Associate Marketing Manager, Blue Moon: Emily McAlister
COLIN JOST AGENCY CREDS:
No Notes Production
Colin Jost: Executive Producer, Chief Creative Officer
Jeff Grosvenor: Executive Producer
Emily Hason: Executive Producer
Rebecca Mazouz: Associate Producer
