Meril Life Sciences - Helicopter
Description
MS Dhoni takes on a challenge unlike any other.
This time, Captain Cool isn’t facing the pressure of a World Cup final — he’s coaching a team of grandparents against a squad of energetic kids. The mission? Teach them his iconic Helicopter Shot.
What follows is a heartwarming and fun-filled face-off that proves one simple truth — age is just a number, but the joy of play never retires.
At Meril Life Sciences, we believe staying active, joyful, and youthful at heart is an essential part of life.
Because at the end of the day…
Bachpana Shouldn’t Retire.
This professional campaign titled 'Bachpana Shouldn't Retire' was published in India in April, 2026. It was created for the brands: Meril and Meril Life Sciences, by ad agencies: Lowe Lintas India and TBWA/Lintas. This Film medium campaign is related to the Electronic Devices, Fitness, and Health industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Creative Team - Sarvesh Raikar, Joybrato Dutta, Prashant Pawar, Durga Bangde, Sneha Bansal, Prashant Patil
Account Management - Adhideb Ghosh, Geetanjali Saini, Faraz Ansari
Director - Siddharth Sen
Producer - Viniket Kamble, Rasika Gadve, Thunder Films
Music - Aman Pant
Agency Producer - Renuka Koul
Brand Team - Azhar Bilakhia, Sohil Sarkazi, Shweta Vishwakarma, Ishika Mishra
