MetLife Switch Off

Agency: ‿ and us


For the mental health awareness month, MetLife & ‿ and us launched a new wellness website focused on helping people “switch off.” The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.

“Switch Off” provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions.

This professional campaign titled 'MetLife Switch Off' was published in United Arab Emirates in June, 2022. It was created for the brand: MetLife, by ad agency: ‿ and us. This Content and Digital media campaign is related to the Health industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: ‿ and us
Founder: Fadi Yaish
Senior Art Director: Saymon Medeiros
Creative Tech Director: Diogo Borges
Senior Copywriter: Steve de Lange
Design Director: Giovanni Borde
Production: Serena Chemaly
Brand Manager: Lama Halimeh
Motion Designer: Soheil Magdi
Music & Sound: Toro Áudio
Illustration: Pedro, Papel & Bezouro Estúdio


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