Created by SapientNitro, the MetLife Central is an immersive digital experience featuring multiple touch screen engagements, a central hub online, prizes and digital souvenirs, and a centralized customer loyalty program. The in-venue elements feature a series of engagements and activities, including augmented reality and social media tie-ins, and are accessible on multiple touch screens ranging in size from 15” – 82.” The experience allows fans to seamlessly and intuitively navigate from one screen to another engaging with MetLife and enhancing their overall visit.
This professional campaign titled 'MetLife Central' was published in United States in October, 2010. It was created for the brand: MetLife, by ad agency: Sapient Nitro. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: SapientNitro, USA
Engagement Lead: FK Funderburke
Creative Director: Derek Fridman
Creative Director: Casey Sheehan
Designer: Chris Cobb
Flash Lead: Matt Bedette
Flash: Matt Lewis
Technology Lead: Hunter Spence
Technologist: Kola Ashiru
PM: Anu Menon