San Carlo - Unichips

Merry Gifmas

Agency: A-Tono

San Carlo Gifmas


San Carlo Unichips has broken the mold this Christmas by creating a series of animated GIFs made from their very own potatoes. In a move that is both fun and innovative, these GIFs can be used as decorations in Instagram stories, providing a unique and quirky twist on traditional holiday advertising.

But this campaign isn't just about selling potato chips. San Carlo's approach is all about spreading the holiday cheer in a new and creative way. By featuring their potatoes as the star of the show, the brand reminds us that every plant, no matter how overlooked, can shine in full taste this holiday season.

This professional campaign titled 'Merry Gifmas' was published in Italy in December, 2022. It was created for the brand: San Carlo - Unichips, by ad agency: A-Tono. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.


A-Tono, Milan, Italy
Chief Communication Officer: Sergio Müller
Head of Creatives: Stefano Gianuario
Copy Supervisor: Ludovica Di Biasi
Art Director: Giuseppe Ferraro
Copywriter: Helena Di Pompeo
Art Director: Giovanna Ciancio
Copywriter: Giulia Granata
Head of Digital Engagement Strategy: Costanza Thun
Head of account: Maurizio Elli
Account Supervisor: Sonia Gottellini
Digital Account Executive: Francesca Bardile


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