Wakker Dier

Merciless Milk

Agencies: HOWDY Amsterdam All Heads On Deck


Year after year, the Dutch dairy cow must produce more milk. All to reduce the price of milk on the supermarket shelf. The cow pays a high price for this; it is wrecked by a heartless policy of large dairy companies and supermarkets. This must stop, the dairy cow deserves so much better. With a widely launched campaign, Wakker Dier takes the next step in its fight against merciless milk production. This commercial is the spearhead of that effort.

This professional campaign titled 'Merciless Milk' was published in Netherlands in February, 2024. It was created for the brand: Wakker Dier, by ad agencies: All Heads On Deck and HOWDY Amsterdam. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 21 days ago.


Agency: HOWDY Amsterdam + All Heads On Deck
Creatives: Paul Bakker & Wilbert Leering
Agency Producer: Tamara Wezeman
Client: Wakker Dier
Director: Casper Braat (Another.duo)
Director: Lernert Engelberts (Another.duo)
D.O.P.: Jim Stuurman

Produced by HALAL
Executive producer: Aemilia van Lent, Gijs Determeijer
Producer: Frank Coenen

1st AD: Steven Gielen

Gaffer: Zen Bloot

Art director: Klaas Wijnberg
Art: Jeroen Echter

Editor: Oscar Marmelstein (The Ambassadors)

Visual effects by: Planet X
Visual effects supervisor: Albert van Vuure, NVX
visual effects producer: Jonne Roos
visual effects coordinator: Yazmin Garcia
Data manager: Ruud Vreman
CG supervisor: Jasper Scheepbouwer
FX artist: Honza Topinka
lead compositor: Roel Meijering
compositor: Pieter Schillemans

Grading: Amy Besate (The Ambassadors)

Online: Jeroen Baars (The Ambassadors)

Sound: Diederik Idenburg (Most Amsterdam)


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