ADVERTISING

Northern Trains

Try the Train

Agency: CreativeRace

Northern Trains Interactive Billboard. Manchester, UK.

Description

Northern Trains and CreativeRace launch an interactive billboard in the heart of Manchester.

An interactive billboard was unveiled on Oxford Road on 5th February, offering commuters and passers-by the chance to peel away a free voucher for unlimited day travel for two on Northern Train routes.

Key Highlights:

The billboard featured 384 free tear-away tickets.
A QR code offering a 50% discount becomes available once all tickets are claimed and remains active until 19th February 2024.

CreativeRace's billboard design features a variety of professions, breaking away from the stereotypical 9-5 office commuter.

The creative concept is part of Northern Trains' 'Try the Train' campaign. The brief from Northern Trains was to reposition the traditional train commute to appeal to a new range of commuters across the North, allowing Northern Trains to unlock new pockets of growth. As a result, the billboard design highlights a broad spectrum of professionals, including beauticians, tradesmen, doctors, and others who may not typically identify with the conventional 'commuter' term.

This guerrilla stunt exemplifies CreativeRace's innovative approach to marketing. The team collaborated seamlessly with AMS Media Group to bring this project to life.

Mark Powles, commercial and customer director for Northern, said: “Our new ‘Try the Train’ campaign is ‘exactly what it says on the tin’. We want to encourage people that don’t normally use the train to give us a go, be that for the commute, a night out or weekend away. The ‘tearaway’ tickets are on a ‘first come, first serve’ basis, so anyone interested will need to act fast – but we hope the 50%-off will be a nice consolation prize for those that miss out.”

This professional campaign titled 'Try the Train' was published in United Kingdom in February, 2024. It was created for the brand: Northern Trains, by ad agency: CreativeRace. This Design, Experiential, and OOH Outdoor media campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted 2 months ago.

Credits

Agency: Creative Race
Head of Creative: Oliver Osborne
Designer: Sophie Stevens
Art Director: Elli Winstanley
Copywriter: Max Ettinger and Megan Holmes

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